Enhanced Brand Content

New to the saturated category of children’s educational products on Amazon, the brand needed a way to stand out from the competition. We created Enhanced Brand Content and optimized their product listings to increase organic traffic and conversions and keep PPC spend low.

Why Enhanced Brand Content?

One of the first steps to getting Amazon product listings in top shape is to create effective Sponsored Product Ads. However, when you’re brand new to Amazon like this client was, Amazon suppresses the ads until the brand is able to build up quality performance metrics.

The Directional Cue team optimized product listings, registered the brand with Amazon and created Enhanced Brand Content to leverage organic traffic.

Great Results

As a result, after the brand was approved for Amazon PPC ads, we were able to lower the ad spend and maintain sales with the help of Enhanced Brand Content

“Branding is the process of connecting good strategy with good creativity.” – Marty Neumeier

Analyzing Our Problem

In this situation, the problem is that Amazon throttles paid ads from brand new Sellers, but this brand still needed to get up and running with their Amazon sales. They needed a way to introduce themselves to prospective customers, set themselves apart from other sellers with similar offerings, and to explain the key benefits to help convert browsers to buyers. For such a new brand to the marketplace, the goal is to keep paid spend low while their sales are still gaining momentum.

Creating A Custom Solution

The solution, in this case, was to create custom Enhanced Brand Content that showed why this software is the best in its class and create a brand aesthetic that attracts parents and kids alike. Enhanced Brand Content does more than the product description, bullets, and images can on their own. It’s the perfect way to differentiate a product listing and a great place to start, especially when you’re working with a new account and limited access to Amazon’s diverse promo tools.


Directional Cue got us moving on Amazon after we had already launched our e-commerce site. They were able to get sales up and keep our budget low. Since we were new to selling on Amazon, we wanted to do something to stand out from our competitors and show how we’re different. We’ve been really happy with the results and

love the enhanced brand content.”

The Results

The key takeaway from this case study is the importance of optimizing your Amazon product listings and creating the best content possible for the platform. By using our Enhanced Brand Content on all their product listings, this client was able to generate organic traffic and see a better ROI from the combined optimization and paid search efforts on Amazon.


Increase in Units Sold


Increase in Sales


Decrease in PPC Spend


Decrease in PPC Traffic

Enhanced Brand Content

As you can see from this company’s Enhanced Brand Content, the final result is a product detail page that’s more like a landing page and less like a generic Amazon listing. It gives your product that little extra something that may make the difference between a potential customer and an actual buyer on Amazon.

More Case Studies

Check out some of our other case studies to see the different ways Directional Cue helps our clients find success in E-commerce, Amazon, marketplace channels and more.