by Abby Kaplan | Sep 21, 2018 | Amazon
How to Manage Your Amazon Reviews and Increase Sales Online reviews are a huge part of how people shop today. 93% of consumers in a recent survey said that online reviews impact their purchasing decision. 93% of people agreeing on anything is rare. But in this case,...
by Abby Kaplan | Aug 29, 2018 | Amazon
Learn from Amazon Prime Day Before the Holidays Amazon Prime Day has come and gone, and the holiday shopping rush is just around the corner. Q4 is historically a stressful and competitive season for retail brands. But, if you use learnings from Prime Day to optimize...
by Abby Kaplan | Jul 2, 2018 | Amazon
To understand Seller Fulfilled Prime, it’s important to get a good grasp on Amazon Prime in general. Amazon recently revealed for the first time just how many Prime members they have: 100 million. Amazon vendors have long known the value of being a Prime seller....
by Abby Kaplan | Jun 1, 2018 | Amazon
Amazon Prime Day is near, and the internet better get ready! This year, July 16th, marks Amazon’s fourth annual Prime Day. Prime Day is an Amazon site-wide event for Prime members only, which has expanded worldwide to countries like India, China, Mexico and to...
by Abby Kaplan | Apr 18, 2018 | Amazon
You would think a company that has extensive data on online user behavior would know how to build a vendor platform that’s powerful and easy to use, but the tools Amazon provides to its vendors are actually pretty lacking. Any business that treats selling on Amazon as...
by Abby Kaplan | Apr 5, 2018 | Amazon
Selling on Amazon means playing by their rules, which include putting some real limits on how you describe and present your products to potential customers. Amazon marketers are used to getting creative within the confines of the Amazon platform. So, when the company...
